Tag: scans

Seeking to increase its brand recognition, Schwinn established additional company-operated shops, a move that alienated existing independent bike retailers in cities where the company stores had opened. This in turn led to further inroads by domestic and foreign competitors. Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992. The company and name… Continue reading Schwinn Catalog Scans

An intense interest in the high-wheeled “ordinary” bicycle of his day, led him from town to town working on bicycles and bicycle parts whenever he found the opportunity. In time, he came to work in the machine shop of Heinrich Kleyer, who soon employed him as a designer & works manager for the Kleyer factory.… Continue reading Schwinn Catalog Scans