In 2007 Diesel sponsored a music contest, Diesel-U-Music. From January to September 2008, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence. In 2009 the pinnacle Diesel store of Diesel’s US division, Steve Birkhold, left the corporate shortly after agreeing a deal to sell cut-priced jeans by way of Macy’s. Rosso has… Continue reading Diesel Performance Shop