Arnold, Schwinn & Co , Est 1895

It was left pretty much all original with the tool bag and the generator light still works just needed tires but the bike is in beautiful shape so now I switch from one to the other when I ride . This was the Chicago of the Gilded Age, after all—the phoenix that had risen from the Great Fire’s ashes; the fastest growing epicenter of trade, industry, and technology huffy mountain bike in the U.S.; and a town with a World’s Fair in the works. On a more practical level, Chicago also had a strong community of German immigrants, and a huge share in the budding bicycle craze of the 1890s. We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists.

Ornamental metal head badges were another increasingly useful attention grabber, not just distinguishing different brands and models from one another, but functioning as a status symbol—like the hood ornament on a luxury car. Schwinn’s badge designers really went all out, and our Made In Chicago collection includes a slick example, the “Majestic,” which would have fastened to the front bar of a bike of the same name in the 1940s. Many German business owners in the U.S. faced considerable scrutiny and sales losses as anti-German sentiment spread during both World Wars. To compensate, some went the extra mile to flag wave and prove their American patriotism. Having made their fame on the “WORLD” bicycle, they weren’t going to try to pass themselves off as nationalists.

The next president was instead a younger son, Frank V. Schwinn, and while he’d certainly grown up immersed in the business of bikes, he didn’t seemed to have the foresight and ingenuity on the topic that his father and grandfather had. Frank V. tried to stay true to the Schwinn law of quality over quantity, but in a rapidly changing marketplace, his inability to upgrade manufacturing facilities or anticipate new trends gradually slowed the company’s development. His successor, fourth generation owner Edward Schwinn, Jr. was no improvement. It was the first picket line in the company’s history, and a death blow to Schwinn’s 85 year relationship with Chicago. But improved “safety bike” designs, mass production, and cheaper costs now made them the must-have mode of transport for millions of everyday Americans.

schwinn bicycles

When they failed to find what they wanted at Schwinn, they went elsewhere. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. As a result, Schwinns became increasingly dated in both styling and technology. By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization. Aside from some new frame lug designs, the designs, methods and tooling were the same as had been used in the 1930s.

The grips are smaller, the pedals are closer together, and the seat is angled in a way that will make the body angle needed to pedal less stressful. Raising the saddle of a Schwinn SmartStart bicycle raises the angle of the seat and the distance from the seat to the handlebars and pedals. This means that as your child grows, the bike evolves and fits your child longer. All seemed rosy, but like the last weeks of a summer holiday, colder breezes were moving in.