The company took advantage of the continued demand for mountain bikes, redesigning its product line with Schwinn-designed chrome-molybdenum alloy steel frames. Supplied by manufacturers in Asia, the new arrangement enabled Schwinn to reduce costs and stay competitive with Asian bicycle companies. In Taiwan, Schwinn was able to conclude a new production agreement with Giant Bicycles, transferring Schwinn’s frame design and manufacturing expertise to Giant in the process.
Zell moved Schwinn’s corporate headquarters to Boulder, Colorado. Schwinn’s whisper quiet Smooth Cycling series allows riders to channel their attention to any experience that a studio is striving to achieve. The SC 7 is combines user-focused features, best-in-class biomechanics and a high degree huffy mountain bike of adjustability to deliver the optimal bike fit for riders of all shapes, sizes and abilities. To maintain uncompromising quality ride after ride, the Studio 7 features a patent-pending bottom bracket that exceeds industry standards, rust-defying materials and rock solid construction.
Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory. Despite a huge increase in popularity of lightweight European sport or road racing bicycles in the United States, Schwinn adhered to its existing strategy in the lightweight adult road bike market. For those unable to afford the Paramount, this meant a Schwinn ‘sports’ bike with a heavy steel electro-forged frame along with steel components such as wheels, stems, cranks, and handlebars from the company’s established United States suppliers.
Schwinn’s new competitors such as Specialized and Fisher MountainBikes were soon selling hundreds of thousands of mountain bikes at competitive prices to eager customers, setting sales records in a market niche that soon grew to enormous proportions. By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling. Inspired, he designed a mass-production bike for the youth market known as Project J-38. The result, a wheelie bike, was introduced to the public as the Schwinn Sting-Ray in June 1963. The boom in bicycle sales was short-lived, saturating the market years before motor vehicles were common on American streets.
In the December 1963 Schwinn Reporter, Schwinn announced the arrival of the Deluxe Sting-Ray. This model included Fenders, white-wall tires, and a padded Solo polo seat. Put more energy into cycling, and less into worrying with our ERT helmets. All our ERT helmets feature a layer of foam designed to help redirect force away from your head more effectively. Cruise to your favorite coffee shop or take a leisurely ride through the park. Our comfort hybrids are built for making the most of “me” time.
In 1946, imports of foreign-made bicycles had increased tenfold over the previous year, to 46,840 bicycles; of that total, 95 per cent were from Great Britain. The postwar appearance of imported “English racers” (actually three-speed “sport” roadsters from Great Britain and West Germany) found a ready market among United States buyers seeking bicycles for exercise and recreation in the suburbs. Though substantially heavier than later European-style “racer” or sport/touring bikes, Americans found them a revelation, as they were still much lighter than existing models produced by Schwinn and other American bicycle manufacturers. Imports of foreign-made “English racers”, sports roadsters, and recreational bicycles steadily increased through the early 1950s.