Schwinn Bicycle Company Wikipedia

A vintage red bike rests on its kickstand with blue sky and grass behind it. Don’t miss out on our newsletter, featuring all the latest stories and products we love. Sign up for our newsletter featuring all the latest stories and products we love. Although the selection of merchandise is constantly changing, Craigslist can be a great place to score a deal on a vintage Schwinn.

In 1900, during the height of the first bicycle boom, annual United States sales by all bicycle manufacturers had briefly topped one million. Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade. Several years ago, a company named Gates introduced a concept never before seen on outdoor bikes – a belt drive that performed like a chain. Their innovative system – called Carbon Drive™ – features a carbon fiber reinforced belt with teeth for maximum durability and true bike performance. Over time, this has transitioned from a novelty system to a mainstream solution used on hundreds of outdoor bike models today.

With this partnership, Schwinn increased their bicycle sales to 500,000 per year by 1985. Schwinn’s annual sales soon neared the million mark, and the company turned a profit in the late 1980s. However, after unsuccessfully attempting to purchase a minority share in Giant Bicycles, Edward Schwinn Jr. negotiated a separate deal with the China Bicycle Co. to produce bicycles huffy mountain bike to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States.

Best Bang for the Buck Schwinn Moab 3 Check Price Best Value Bottom Line If you’re seeking a cross-country bike that won’t break the bank, there’s not many better than this offering from Schwinn. Pros Aluminum frame is extremely lightweight and ideal for trekking up hills. 18-speed Shimano drivetrain and SX19 rim alloy disc hubs provide great performance. Cons Optimized for mountain biking, not for casual road biking.

Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection. The Schwinn Bicycle Company emerged during the bicycle boom of the 1890s, a period where over 200 cycle manufacturers and small shops operated in Chicago alone. The company began operations in a factory at the northwest corner of Peoria and Lake Streets in Chicago. With the collapse of the bicycle market around the turn of the century, the company purchased March-Davis, a competitor which was operating on what was then the city’s far west side, and moved operations there.

A world leader in technology and fabrication, Schwinn has been an indispensable player in revolutionizing bicycling around the world. Over the years, this cruiser has been a faithful companion for leisurely jaunts in cities, parks, and along the coastline of sunny beaches. The Schwinn Relaxed Position frame has a special geometry for better stability during relaxed rides. The wide, spring-loaded saddle and comfortable handlebars are adjustable in height and tilt to help you find the perfect fit for you. The Shimano Tourney seven-speed drivetrain is low-maintenance and is controlled by grip-type shifters, smoothly and clearly changing gears while maintaining complete control.

schwinn bicycles

“the decree should similarly enjoin the making of any sales to retailers upon any condition, agreement or understanding limiting the retailer’s freedom as to where and to whom it will resell the products.” Schwinn bicycle names such as “Super Sport” and “Superior” have been re-used for different models over the years, in part to hold on to copyrighted names by periodically re-using them. This may explain why the Sports Tourer was renamed the Superior in 1976.

Though weighing slightly less, the mid-priced Schwinn Superior or Sports Tourer was almost indistinguishable from Schwinn’s other heavy, mass-produced models, such as the Varsity and Continental. While competitive in the 1960s, by 1972 these bicycles were much heavier and less responsive in comparison to the new sport and racing bicycles arriving from England, France, Italy, and increasingly, Japan. The company also joined with other United States bicycle manufacturers in a campaign to raise import tariffs across the board on all imported bicycles.