If your vintage Schwinn needs some restoration, you can buy parts on eBay or from VintageSchwinn.com, a site devoted to Schwinn enthusiasts. If you’re considering buying or selling a vintage Schwinn, you’ll need to get an idea of how much it is worth. To determine the condition of your bike, examine the paint, tires, spokes, and all equipment. The more you know about the bike and its condition, the better your estimate of its value will be. 1960s – For vintage Schwinn bikes from the 1960s, look for a serial number on the rear fork end of the frame itself or the part where the axle attaches for the rear wheel. You can determine whether a Schwinn bike is vintage by looking up its serial number.
In time bicycles became less expensive, but by the end of World War I automobiles had taken their place as the popular form of transportation. Bicycles began to serve more as vehicles for children, which led to the development of heavier and sturdier models. From the 1920’s until 1938 Arnold, Schwinn & Co. became primarily a producer of heavy-duty juvenile bicycles. Fillet-brazed bicycle frames are strong and have a neat and clean appearance, but they are uncommon because of the additional craftsmanship required.
W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. The company also joined with other United States bicycle manufacturers in a campaign to raise import tariffs across the board on all imported bicycles. In August 1955, the Eisenhower administration implemented a 22.5% tariff rate for three out of four categories of bicycles. However, the most popular adult category, mongoose bmx bike lightweight or “racer” bicycles, were only raised to 11.25%. The administration noted that the United States industry offered no direct competition in this category, and that lightweight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964.
The Paramount series had limited production numbers, making vintage examples quite rare today. The 1960 Varsity was introduced as an 8-speed bike, but in mid-1961 was upgraded to 10 speeds. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
Starting in the 1890s, Arnold, Schwinn and Company were a bicycle manufacturer with none of its own retail sales outlets. Their bicycles were sold in Sears and Roebucks and other department stores. This changed in the 1930s as Schwinn began to withdraw from selling bicycles through mass-market retailers. Schwinn developed high-cost, high-quality bicycles and started focusing on the sale of its bicycles through local bicycle retailers.
The company advertised heavily on television, and was an early sponsor of the children’s television program Captain Kangaroo. The Captain himself was enlisted to regularly hawk Schwinn-brand bicycles to the show’s audience, typically six years old and under. As these children matured, it was believed they would ask for Schwinn bicycles from their parents. By 1971, United States government councils had objected to Schwinn’s marketing practices. The Captain no longer insisted that viewers buy a Schwinn, but instead made regular on-air consultations of a new character, “Mr. Schwinn Dealer”. The speed of an eBike depends a lot on the size of the motor on the eBike you decide to purchase.
In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands.
Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production. Despite a huge increase in popularity of lightweight European sport or road racing bicycles in the United States, Schwinn adhered to its existing strategy in the lightweight adult road bike market. For those unable to afford huffy mountain bike the Paramount, this meant a Schwinn ‘sports’ bike with a heavy steel electro-forged frame along with steel components such as wheels, stems, cranks, and handlebars from the company’s established United States suppliers. Though weighing slightly less, the mid-priced Schwinn Superior or Sports Tourer was almost indistinguishable from Schwinn’s other heavy, mass-produced models, such as the Varsity and Continental.
For the Aerocycle, F. W. Schwinn persuaded American Rubber Co. to make 2.125-inch-wide (54.0 mm) balloon tires, while adding streamlined fenders, an imitation “gas tank”, a streamlined, chrome-plated headlight, and a push-button bicycle bell. The bicycle would eventually come to be known as a paperboy bike or cruiser. The boom in bicycle sales was short-lived, saturating the market years before motor vehicles were common on American streets.
If they cannot, vertical integration and the elimination of small independent competitors are likely to follow. Meanwhile, the Court has, sua sponte, created a bluntly indiscriminate and destructive weapon which can be used to dismantle a vast variety of distributional systems — competitive and anticompetitive, reasonable and unreasonable. The Greenville plant was not a success, as it was remote from both the corporate headquarters as well as the West coast ports where the material components arrived from Taiwan and Japan. Additionally, Asian manufacturers could still produce and assemble high-quality bicycles at a far lower per-unit cost than Schwinn at its plant in Mississippi, which had to import parts, then assemble them using higher-priced United States labor. The Greenville manufacturing facility, which had lost money each year of its operation, finally closed in 1991, laying off 250 workers in the process.