Interestingly, Schwinn’s 1970’s catalogs didn’t really differentiate the fillet-brazed CrMo models either. They were simply shown on the next catalog page, right before the Continental page. No separate catalog or distinct section for “lightweight touring and racing bicycles,” and no detailed discussion of the benefits of seamless CrMo tubing and fillet brazing. Schwinn’s catalog copy for the last fillet-brazed Superior ( ) did begin to mention “hand made” and a little more on fillet brazing. Again, perhaps Schwinn didn’t highlight the fillet brazed models for fear of overloading its handbuild capacity. On bikes with original paint the model decal, “CrMo” decal on the seat tube, bullet-pointed seatstay tops, and round “Schwinn-Chicago” badge on the head tube will indicate one of Schwinn’s fillet-brazed 10-speed bicycles.
The production flow for these bicycles began with frame fabrication in the handbuild part of the Chicago Schwinn factory; a low-volume production area. Frame tubes were mitered in a jig by machine, and then the remaining schwinn bicycles fabrication work (brazing, filleting, braze-ons, and finishing) was done by hand. The seat and down tubes, as well as the top tube on the largest frame sizes, are slightly oversize at 29.5 mm in diameter.
Arnold, Schwinn & Co. originally produced standard light adult models weighing 19 to 24 pounds, and priced from $100 to $150, a lot of money in those days. Producer, increased its market share from mongoose bmx bike 11.6% in 1951 to 22.8% in 1961. Murray sells primarily to Sears, Roebuck & Company and other mass merchandisers. By 1962 there were nine bicycle producers in the Nation, operating 11 plants.
This policy was the same whether distribution took the form of the so-called Schwinn Plan deliveries to retailers or agency and consignment arrangements, or whether it took the form of sales by Schwinn to wholesalers and resale by them to retailers. The record shows that this policy was implemented largely through request and persuasion by Schwinn. We agree, and, upon remand, the decree should be revised to enjoin any limitation upon the freedom of distributors to dispose of the Schwinn products, which they have bought from Schwinn, where and to whomever they choose. We are here confronted with challenged vertical restrictions as to territory and dealers. These are not horizontal restraints, in which the actors are distributors with or without the manufacturer’s participation. We have held in such a case, where the purpose was to prevent the distribution of automobiles to or by “discounters,” that a “classic conspiracy in restraint of trade” results.
The Collegiate is expected to be priced at $998 per copy and available as early as next month through Walmart.com. Don’t miss out on our newsletter, featuring all the latest stories and products we love. Sign up for our newsletter featuring all the latest stories and products we love.