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2013 also saw a change in the look of the packaging cards which features a quartet of helmeted motorcycle riders standing behind the flame logo and the Treasure Hunt series playing cards not marked with a treasure chest. Some of these automobiles embrace Rodzilla, Fangula, Twin Mill III , Bone Shaker and Baja Bone Shaker. In 1977, the ‘Redline Wheel’ was phased out, with the red lines no longer being printed on the wheels. This cut costs, but additionally mirrored that the prototypical “red line tires” well-liked hot wheels collectors on high-speed-rated automotive tires in the course of the period of muscle cars and Polyglas tires had been not well-liked. During this period, there was a development away from wild hot rods and incredible automobiles, and a transfer to extra sensible cars and vehicles, just like the competitor Matchbox. Harry Bentley Bradley didn’t assume that may be the case and had quit Mattel to return to the automotive industry.
In 2008, all the collection and automobiles had been comparatively much like 2007’s automobiles. Also in 2001, Mattel issued 240 mainline releases consisting of 12 Treasure Hunts, 36 First Editions, 12 Segment Series with four cars every, and 144 open inventory automobiles. Popular models that debuted embrace the HyperMite and FrightBike. In 1974, Hot Wheels launched its ‘Flying Colors’ line, and added flashy decals and “tampo-printed” paint designs which helped revitalize gross sales. Hot Wheels is a companion and sponsor of the Australian stunt rider Matt Mingay’s Stuntz Inc team, and likewise sponsors him within the Stadium Super Trucks.
The blister card said “Treasure Hunt” or “T-Hunt” on a green bar, generally with an illustration of a treasure chest. Since 2013, Treasure Hunts wouldn’t have the green stripe anymore; instead, the cars are recognizable with a “flame in a circle emblem” on the automobile and behind it on the card. The vehicles had been decorated with flashy designs and special hot wheels “rubber” wheels before 2007. For the first time, there are chase vehicles within the classics series. A few models included are Copper Stopper, 1970 Pontiac GTO, and Hammer Sled. 2013 noticed the discharge of 250 cars together with Stunt, Racing, Imagination, City, and Showroom, all of which comprise sub-series.
Hot Wheels also launched a quantity of collector-focused traces for that yr, including Favorites, which was a collection that consisted of 11 highly-detailed vehicles , all with steel bodies and rubber tires. For this yr, Hot Wheels additionally launched a show case, which could maintain as much as forty eight cars, and could both rise up by itself (via attachable “feet”) or be mounted on a wall. Eric Tscherne and Fraser Campbell along with former designer Paul Tam’s son, Alec Tam, joined the design team. Tscherne’s Seared Tuner (formerly Sho-Stopper) graced the mainline packaging from 2000 to 2003. The Deora II, one of solely two Hot Wheels concept automobiles ever made into full-size, useful automobiles, was additionally launched this year. Handler discovered his son Kenneth taking half in with Matchbox cars and determined to create a line to compete with Matchbox.
The latter were vehicles with a panel that, on contact, would rotate to reveal a reverse aspect that seemed to be heavily dented. Variations in crash panels included front, rear and side hot wheels garage panels, the last of whose mechanism has confirmed to be probably the most durable. Treasure Hunt automobiles are identifiable by a label on the package.