The Sting-Ray had ape-hanger handlebars, Persons’s Solo Polo Seat banana seat, and 20-inch tires. Sales were initially slow, as many parents desiring a bicycle for their children huffy mountain bike did not relate to the new, unconventional design. After a few appeared on America’s streets and neighborhoods, many young riders would accept nothing else, and sales took off.
One example was Peugeot, which won several Tour de France victories using race bikes with frames occasionally constructed by small race-oriented framebuilders such as Masi, suitably repainted in Team Peugeot colors. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. While not as prominent at the winner’s podium, Japanese brands such as Fuji and Panasonic offered consistently high quality, reasonable prices, and state-of-the-art-derailleur, crankset, and gearing design. Unlike Schwinn, most Japanese bicycle manufacturers were quick to adopt the latest European road racing geometries, new steel alloys, and modern manufacturing techniques. As a result, their moderately-priced bicycles, equipped with the same Japanese-made components, usually weighed less and performed better than competitive models made by Schwinn.
The company advertised heavily on television, and was an early sponsor of the children’s television program Captain Kangaroo. The Captain himself was enlisted to regularly hawk Schwinn-brand bicycles to the show’s audience, typically six years old and under. As these children matured, it was believed they would ask for huffy mountain bike from their parents. By 1971, United States government councils had objected to Schwinn’s marketing practices. The Captain no longer insisted that viewers buy a Schwinn, but instead made regular on-air consultations of a new character, “Mr. Schwinn Dealer”.
Although the selection of merchandise is constantly changing, Craigslist can be a great place to score a deal on a vintage Schwinn. This isn’t the place to go if you need a bike immediately, but if you’re patient and watch the listings carefully, you may just find the vintage bike of your dreams. One of the best ways identify an old Schwinn bike is to compare the bike you have to advertising images and photographs of other Schwinns. This can give you some clues about the model, the year it was made, and any options it may have.
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After reopening the storefront on Griswold in Detroit, bike sales skyrocketed, quadrupling last year’s sales and selling out some of the company’s more popular models — the A-Type Commuter and the Sparrow Commuter. New inventory for these models is not expected to be available until September. The price is higher than other Schwinn models, one way the Canadian-owned Schwinn brand can assess demand for future, higher-priced American-made Schwinn products. The Schwinn road bicycle line even includes electric models with pedal assistant systems that go up to 20MPH.
These problems were exacerbated by the inefficiency of producing modern bicycles in the 80-year-old Chicago factory equipped with outdated equipment and ancient inventory and information systems. After numerous meetings, the board of directors voted to source most Schwinn bicycle production from their established bicycle supplier in Japan, Panasonic Bicycle. As Schwinn’s first outsourced bicycles, Panasonic had been the only vendor to meet Schwinn’s production requirements. Later, Schwinn would sign a production supply agreement with Giant Bicycles of Taiwan.
You can browse their selection online, and they also offer a great deal of helpful information about assessing a bike’s condition. Before they are sold, all the bikes are tuned up by professional bicycle mechanics. EBay is a great resource for all kinds of antique and vintage items, including Schwinn bikes. You’ll see many of the models Schwinn produced in the last half of the 20th century, along with some older models from the earlier part of the company’s history. If you’re buying a vintage Schwinn on eBay, be sure to ask lots of questions about the bike’s condition. Also keep shipping costs in mind, since packaging and transporting a bike can be costly.
Schwinn did allow some dealers to sell imported road racing bikes, and by 1973 was using the Schwinn name on the Le Tour, a Japanese-made low-cost sport/touring 10-speed bicycle. Schwinn developed strong trading relationships with two Japanese bicycle manufacturers in particular, Bridgestone and National/Panasonic. Schwinn soon had a range of low, mid- and upper-level bicycles all imported from Japan.