(The seat can be raised gradually as your child grows.) Adjust the seat so that your child’s legs bend slightly at the bottom of each revolution when pedaling. Pacific Cycle is owned by a Canadian conglomerate called Dorel Industries, and both entities seem to at least partially understand the lasting appeal of the Schwinn brand. The contemporary designs routinely make reference to the familiar Schwinn models of yesteryear, and there have even been re-introductions of beloved icons like the Sting-Ray. Schwinn certainly handled the challenges of wartime admirably, but it was actually the years between the wars that really secured the company’s future and its place at the top of its industry.
At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models. F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for schwinn bicycles ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz.
Frank also threatened to start importing parts from Europe if U.S. suppliers didn’t raise their own quality standards, and the tactic worked—the parts remained domestic, but far superior to what most bike companies were using. Along with the inescapable masculinity of this operation, there was also an intensity and pressure that came with maintaining an impossibly high standard of quality. Schwinn bikes were pricier than a lot of the other brands on the market, huffy mountain bike but “German engineering” was a popular selling point then as it is today, and that reputation was vital to the business. Right from the beginning, Schwinn and Arnold set the goal of producing a bicycle of undeniably superior design; something that would separate itself from the sea of cheap ramshackle models flooding the market. The company branded its product the “World” bicycle, and loaded its early catalogs with flowery language of international conquest.
After a series of production cuts and labor force reductions, Schwinn was able to restructure its operations. The company renegotiated loans by putting up the company and the name as collateral, and increased production of the Airdyne exercise bicycle, a moneymaker even in bad times. The company took advantage of the continued demand for mountain bikes, redesigning its product line with Schwinn-designed chrome-molybdenum alloy steel frames. Supplied by manufacturers in Asia, the new arrangement enabled Schwinn to reduce costs and stay competitive with Asian bicycle companies. In Taiwan, Schwinn was able to conclude a new production agreement with Giant Bicycles, transferring Schwinn’s frame design and manufacturing expertise to Giant in the process. With this partnership, Schwinn increased their bicycle sales to 500,000 per year by 1985.
In general, both Mongoose and Schwinn bikes use aluminum frames, which are affordable, reliable, and fairly lightweight. So, if you’re in the market for a mountain bike, you’ll find plenty of options with either Mongoose or Schwinn. For any other type of bike, though, you’ll want to be strategic with the company that you choose. The company finally abandoned Chicago in 1982, laying off 1,800 workers and relocating to a plant in Greenville, Mississippi.